
About
Fortuna is acting as a business development platform based in Istanbul, the business hub of Eurasia. Our focus is to help FMCG food & beverage companies develop market presence and footprint of their products in strategic markets – profitably and safely.
FORTUNA matches the right buyers with reliable suppliers, understands the needs of the project, removes the obstacles, guides parties to find the right strategies, controls production and shipments, and creates a sustainable business model for all stakeholders.
RESOURCEFUL AND FLEXIBLE
Each market is different. Some of them are complex and vary widely in terms of cultural norms, legislation & licensing requirements and access to the market. We are flexible and resourceful in developing creative strategies to maximize the market opportunity.
FMCG FOCUSED
We are exclusively focused on the retail, out-of-home sectors and industrial sales of food and beverage products, which results in our staff having unparalleled industry depth in the key FMCG product verticals.
DEEP LOCAL MARKET INSIGHTS
Our team has decades of experience in the markets where we operate, which allows us to implement market solutions faster and more efficiently for our clients.
EYES IN THE MARKET MODEL
Especially for contracted industrial deals, our professional team monitors the production in factories 7/24 with 2 or 3 shifts and attends the shipment to make sure everything will be supplied as agreed between the parties. Same approach counts for the markets we have local teams, we touch the clients on a daily basis and closely follow up the business.
CREATIVE SOLUTIONS FOR YOUR BUSINESS
We understand the requirements of the project, remove obstacles, guide parties to find the right strategies and most importantly we make it happen.
OPERATIONAL EXCELENCE
We guide both parties for import & export processes, we keep an eye on each an every step to make sure the documentation will be done perfectly and without any bad suprises for our clients.


